Websites for clothing stores
Websites for clothing stores that bring shoppers in the door
We design and build your clothing store or boutique's website for free: your collection by category, pages for your key pieces with sizes and fabrics, your lookbook, and your address and hours with directions to the door. You only pay a monthly maintenance fee — with unlimited updates included.
What's included
What should a clothing store website include?
Shoppers look a store up before they walk in: what it carries, whether it has their size, where it is and when it's open. The boutique that answers those questions online is the one they visit. Every clothing store site we build includes:
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Your collection, by category
A tile for each part of the store — women, men, essentials, accessories — and a best-sellers row where every piece shows its fabric composition and colors. Shoppers see what's on your rails before they make the trip. Show prices or keep them for the store: your call.
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A page for every key piece
Photo, description, colors, sizes with a size guide, fabric, fit and care — plus the line that gets people in: “Try it on in our store — we'll hold your size for 48 hours.” Instead of a cart, two buttons: “Ask about this piece” and “Get directions.”
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Your services, your lookbook, a place to ask
What makes the visit worth it — free alterations, personal styling, natural materials — then a lookbook of this season's outfits and a “Questions? Write to us” form that sends every question to your email. If you book styling sessions with a tool you already use, we link a button to it.
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Address, hours and directions, everywhere
Your address, opening hours and a directions link on every page, as real text Google can read — what “clothing store near me” and “boutique in [your neighborhood]” searches are matched against.
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New arrivals, as soon as they land
Send photos of the new delivery or next season's lookbook and we put them on the site. Holiday hours too. Update requests are unlimited.
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In English, Spanish or both
A bilingual site with its own pages in each language — like the example, made for a Miami store — so every shopper can read it and Google can show both versions.
Nova is an example site we built to show the layout — the store, its pieces and photos are made up. Yours shows your own collection.
How it works
Live in days, not months
- 1
Tell us about your store
What you sell, your brands or own label, your address and hours, services like alterations or styling, and photos of your pieces and your shop — phone photos are fine.
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We design and build it
Category pages, pages for your key pieces, the lookbook and the question form. You get a preview, ask for changes, and we make them.
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Go live — keep it current
Your site goes online on your domain. Send us every new arrival and each season's lookbook and we add them — it's included in your monthly fee.
How much does a clothing store website cost?
With Sello, nothing up front. We design and build your site for free. Once it's live, a monthly fee keeps it hosted, secure and up to date — and you can send as many changes as you like: new arrivals, a seasonal lookbook, new opening hours.
Unlimited updates included. Build is $0.
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Design & build
Included, free
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Collection pages, lookbook & question form
Included, free
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Unlimited update requests
New arrivals, lookbooks and hours, every month
- $
Hosting, security & unlimited updates
From $39.99 USD / mo
Questions boutique owners ask
How much does a website for a clothing store cost?
With Sello Website Builders the design and build cost $0. You pay a monthly maintenance fee, from $39.99 USD / mo, which covers hosting, security, backups and unlimited update requests.
Can I sell online with this website?
No — and that's on purpose. The site shows your collection and brings customers into your shop; it doesn't include an online checkout or payments. Most independent boutiques sell in store, so every page points there: ask about a piece, get directions, message you on WhatsApp or ask you to hold a size.
What pages does a clothing store website need?
A home page with your categories, a page per category, pages for your key pieces, a lookbook, an about page with your in-store services and a contact page with your address, hours, map link and a question form. That is the structure we build for every boutique.
Will my website help shoppers find my store on Google?
It gives Google what it needs: a page per category (“linen dresses”, “men's basics”), your address and hours in plain text, fast mobile pages and the structured data for a clothing store. Your Google Business Profile and reviews matter too, so we make sure the name, address and phone on your site match it exactly. Nobody can honestly guarantee a ranking.
Do I need professional photos of my clothes?
No. Clear phone photos of your real pieces — on a hanger, on the rail or worn, in good daylight — work well. We never put stock photos on your site: they would show clothes you don't sell.
How do I add new arrivals after the site is live?
Send us the photos, names, fabrics, colors and sizes, and we add them to your collection or the season's lookbook. Update requests are unlimited and included in your monthly fee.
Can my store's website be in English and Spanish?
Yes. We build bilingual sites with a separate page for each language, so both versions can appear in Google.
Can I use my own domain?
Yes. We connect your existing domain, or help you register a new one.
Ready for a website that brings shoppers into your store?
Tell us about your store and we'll get started. No build cost and unlimited updates — from $39.99 USD / mo once you're live.
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