Sello

Features

Built for businesses that live on repeat visits

Four program types, one-scan stamping, multi-location teams and insights — everything you need to run loyalty like the big brands, without the complexity.

Four ways to reward loyalty

Stamp cards

The format every customer already understands: collect stamps, earn a reward. Choose the number of stamps and the prize — a free coffee, a free cut, a free dessert. Customers watch their card fill up in real time, and completed cards are redeemed at the counter with a scan.

Points programs

Reward how much customers spend, not just how often they come. You decide how points are earned and what they're worth; customers see their balance grow and cash points in for the prizes you define.

Coupons

Welcome treats that convert first-time visitors, limited-run promotions, and win-back offers. Set redemption limits and first-visit rules — every coupon is verified at the counter, so there's no photocopy fraud.

Challenges

Loyalty as a game: frequency challenges (5 visits in 7 days), streaks (visit weekly, 4 weeks running), sprints (fill a card before Sunday) and quests (complete a set of goals). Perfect for pushing quiet weekdays or launching something new.

Scanning

One scan does everything

Your customer shows their personal QR code. Your staff scan it to add stamps, add points or redeem rewards — declared up front with a simple Add ⟷ Redeem toggle, so the counter flow never slows down. No hardware, no codes to type, no fumbling.

Add in seconds

Pick the program, set the amount, scan. If a scan completes a card, staff can redeem the reward on the spot — no second scan.

Redeem with confidence

Scanning a customer shows exactly which rewards they can redeem. Nothing ready? Staff see their progress and can add a stamp instead.

Teams

Teams, roles & locations

Sello is built for real staffing: assign people to the locations they work at, and give them exactly the access they need.

Staff

Stamp and redeem at their assigned locations

Premise manager

Create and edit programs for their locations

General manager

Manage programs across every location

Admin

Everything, plus inviting new team members

Be found by nearby customers

Every Sello customer has a Discover tab showing loyalty programs around them. Your business appears where people are already looking for a reason to walk in.

Know what's working

Members, stamps today, rewards redeemed, recent activity — your dashboard shows the pulse of your loyalty program so you can double down on what brings people back.

Start free — forever

Every feature on this page is included in the free plan.

Join the waitlist

Sello is launching soon. Leave your email and we'll let you know the moment it's ready.