Bar and pub loyalty program: digital stamp cards for regulars
A bar loyalty program rewards the regulars who keep the room alive: 8 rounds, then one on the house. Sello runs it as a digital stamp card. Your staff stamp it with one scan, and nobody can fake a stamp after a few rounds.
Why do paper loyalty cards fail in a bar?
They don't survive a night out. The card dies in a back pocket, and the program with it.
They get gamed at last orders. A borrowed hole punch or a photocopy turns the free round into a free-for-all.
Everyone comes on Saturday. Without a nudge, nothing moves regulars to the Tuesday you need them.
How does a digital bar loyalty program work?
- 1
Create the card in the Sello dashboard: 8 stamps, a free drink as the reward. Publish. Setup takes about ten minutes.
- 2
Regulars join in the free Sello app and show their QR code when they order.
- 3
Bar staff scan with a phone. One scan adds the stamp; a full card is a free round, redeemed on the spot.
What are the best bar loyalty program ideas?
8 rounds, one on the house. Stamped by your staff scanning the customer's QR code, so nobody games it at last orders.
A weeknight streak: come in 4 weeks running and earn a free cocktail. Point it straight at your slowest night.
A first-visit round: a free drink for new members, limited to first visits and capped at a set number of redemptions.
Points per tab for cocktail bars. Bigger rounds earn faster; 300 points buys 20% off the tab.
Is a loyalty program worth it for a bar?
Yes. A bar's economics are its regulars: the crowd that shows up on the nights nothing else is happening. A stamp card gives those regulars a running reason to pick your taps over the new place, and a free drink after 8 paid rounds costs less than one lost regular. Because only staff can stamp, the card stays honest at last orders.
Quiet nights fill up
Streaks and coupons aim regulars at Tuesdays, the nights that decide whether the month works.
Rounds stay honest
Only staff can stamp, so the free-round card can't be gamed with a screenshot or a borrowed hole punch.
You know your true regulars
The dashboard shows who redeems and how often, so the people paying your rent get rewarded.
Bar loyalty program FAQ
Can stamps be faked or self-added?+
No. Only your staff can add a stamp, by scanning the customer's personal QR code in the Sello app. No codes on the wall, no self-service stamps, no screenshots.
Is an app awkward at a busy bar?+
No. It is one scan while the pint settles. No names or phone numbers shouted over the music, no soggy cards changing hands.
What does it cost to run?+
Sello is free: unlimited stamps, redemptions and customers, all program types included. No hardware; staff stamp from any phone. Paid plans will be announced in advance.
Does Sello work for a pub with more than one site?+
Yes. One program covers all your sites. Staff accounts are limited to the site where they work, and there is no per-location fee.
What rewards work in a pub?+
The self-funding classics: a drink after 8 rounds, a cocktail for a 4-week streak, a free tapa for first-timers. Rewards that cost pennies against the visits they create.
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