Choosing a program type

Sello has four program types. They answer different questions about customer behaviour.

Type	Rewards	Best when
Stamp card	Visits	Purchases are similar-priced and frequent (coffee, bakery, barber)
Points	Spend	Basket sizes vary a lot (restaurant, retail)
Coupon	A single action	You want first visits, or a promo with a cap
Challenge	Behaviour over time	You want streaks, quiet-day traffic, launches

Start with one

A single, easy-to-explain program beats three clever ones. For most local businesses that's a stamp card: your staff can explain it in one sentence, and customers already understand it.

Add a welcome coupon

The highest-leverage second program is a first-visit coupon ("Free cookie on your first visit"). It gives new customers a concrete reason to join your program on day one — and once they hold your stamp card, the visit-counting begins.

Graduate to challenges

Once you have regulars, challenges let you shape behaviour: fill quiet weekdays with a frequency challenge, or run a streak that rewards visiting every week for a month.

Can I run several programs at once?

Yes — programs run independently, each with its own premises. Staff pick the program when stamping, so there's no confusion at the counter. Keep the customer-facing count low: two or three active programs is plenty.