Sello

Loyalty programs

Points programs

Points reward how much customers spend, not just how often they show up. They fit businesses where basket sizes vary — restaurants, retail, salons with services at different prices.

Settings

  • Name — e.g. "VIP Points".
  • Points target — the balance a customer works toward.
  • Reward — what reaching the target is worth ("€10 off", "Free main course").
  • Premises — where points can be earned and redeemed.

Adding points

At the counter, staff scan the customer's QR, pick the points program, and enter the amount to add — with quick-add shortcuts for common values. Whether you award points per euro spent or per visit tier is your call; keep the rule simple enough to say out loud.

Redemption

When a customer reaches the target, the reward shows as redeemable in their app. Staff scan, confirm the reward, and the balance resets toward the next one.

Stamps or points?

A useful rule of thumb:

  • If your customers buy roughly the same thing every time → stamp card.
  • If receipts range from small to large → points.

You can run both (e.g. stamps for coffee, points for the lunch menu), but introduce them one at a time so staff and customers keep the story straight.

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