Sello
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Loyalty programs

Coupons

A coupon is a single redeemable offer — no collecting required. It's the sharpest tool for turning intent into a first visit.

Settings

  • Name / offer — "Free cookie", "15% off your order".
  • Kind — a free item or a discount.
  • Redemption limit — how many times one customer can use it (usually 1). Multi-use coupons show "N of M left" on the customer's coupon.
  • First-visit rule — optionally restrict the coupon to true first-timers: customers with no earlier visit to the coupon's place(s). Everything on their very first day still counts — joining at the counter doesn't disqualify the treat. This is what makes a real welcome offer.
  • One per place — on a first-visit coupon covering several locations, optionally let customers claim it once at each place, on their first visit to each. Great for nudging regulars of one location to try the others.
  • Premises — where it can be redeemed.
  • Dates — coupons run until their end date, like every program; you can extend it, never shorten it. See Start, end and archive.

How customers get it

Active coupons are visible to customers browsing your business in Sello — including people nearby in Discover who've never visited. A compelling welcome coupon is your Discover storefront.

Redemption at the counter

Same flow as everything in Sello: the customer shows their QR, staff scan it, see the redeemable coupon, and confirm. The redemption limit is enforced automatically — no photocopied-voucher problem.

Three coupons that earn their keep

  1. The welcome treat — small free item, first visit only. Converts walk-bys into members.
  2. The slow-day discount — "15% off, Monday–Wednesday". Aim demand where you need it.
  3. The win-back — a short-lived offer for a season opening or new menu, capped per customer.

Coupons pair beautifully with a stamp card: the coupon starts the relationship, the card sustains it.

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